Intoduction

Selling, or the process of getting goods and services into the hands of consumers and having them exchange money for those goods and services, is what our whole economy is built on.

The mere “selling” of a product or service to someone, suggests that a job had to be created in order to make, manufacture or produce the thing that was sold. And, in order for that item to be purchased, another job that produced and sold a product or offered a service of some type, had to be in existence in order for the buyer to have the money to exchange for that item.

The process we call “Marketing,” is the bringing together of potential customers (prospects) and certain products or services so a purchasing agreement (sale) can be reached.

Marketing… effective marketing is critical to the success of a business… any business… in fact, your business. With ineffective marketing, your prospects may never find out about the products or services you offer and that they may need, may want, or that could benefit them, and consequentially, a sale may never be made.

Statistics tell us that 80 percent of small businesses will go out of business the first year they’re in business. And of those that remain, 80 percent of them will not be in business five years from now.

Make no mistake…those are alarming statistics!

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