The BostonHerald.com reported on January 22, 2008

The average selling price for a single Super Bowl XLII ticket was $4,451 yesterday on resale site StubHub.com – about $450 more than last year – but asking prices ran as high as $18,500 for one main premium seat at the University of Phoenix Stadium in Glendale, Ariz.

Scottsdale, AZ saw over 1 million additional visitors which helped all the local establishments see increased revenues.
If a superbowl ticket can run as high as $18,000, those people are paying for the “experience” to be there.

What is your business doing to make sure your customer has an “experience” while doing business with you that will unforgettable and make the customer pay more money to do business with you in the future.