Google frustrates SEO experts as google is constantly changing the rules of the game. However, what remains extremely valuable is the wealth of market research that is done for the small business owner. Make Google your friend and not your enemy. When was the last time you spent time researching Google for your business?

Are you familiar with all the features Google offers for free? You must install the Google tool bar and Google has added a number of extra buttons that are excellent, handy research tools that you can access with the click of a mouse.
The Google tool bar is easy to install in your browser; For Firefox it can be found at http://google.com/firefox

If you have your own blog and you are not spying on your competition or worse yet don’t even know who your competition is as my friend, Alex Mandossian, top internet marketing guru stated, “Shame on you”.

At the very basic level, study Google: Images, News, Groups, Books, Finance, Blogs and if you want to get more sophisticated do an advanced search. Before you spend more money on SEO experts, make Google your friend.