Joel Osteen spoke about a teacher who said, “How many of you want a C on your test?” And you don’t have to take the test and are free to leave the room right now.  Half of the class raised their hand as the teacher excused those students from the classroom.

To the remaining students he said turn over your test. And the test read, “Congratulations you have just earned an A.”

The problem with business owners is they are willing to accept the C too often and just get by instead of fighting for the A. What grade is your business? Are you accepting we are in a recession time so coasting is ok. History teaches us the economy has dips but always recovers.

Stop waiting…be aggressive and never stop marketing. Stop leaving money on the table for your competitors to gain the edge.