No one would believe women could buy shoes on the internet but Zappos.com has been successful. So what is their secret? Their secret weapon is Tony Hsieh.

Tony Hsieh is the current CEO of online shoe seller Zappos.com. Prior to joining Zappos, Hsieh co-founded and sold the internet advertising network LinkExchange to Microsoft for $265M in 1998. Hsieh graduated from Harvard University with a BA in Computer Science.

Watch This Creative Way How Zappo known for its shoes introduces ifs clothing line to the public. “Naked Couple Walking Zappo.com Commercial”

http://www.youtube.com/watch?v=fn69QjJv72Y

What makes Zappos unique is its back to basics marketing and common sense that most businesses today are failing to utilize.

1) A call center answered by humans.

2) A call center not out-sourced in order to provide excellent customer service.

3) Zappos offers a 365 Day Money Back Guarantee.

4) It is mandatory that each employee attend a four week training course on how to handle customers.

5) The “Zappo Pledge of Satisfaction”.

6) Zappos understands that customers will remain loyal if you meet their needs.

7) Zappos offers free shipping BOTH ways including returns of their shoes.
Employees are exposed to every facet of the business.

9) Employees receive free lunches.

10) If Zappos does not have the shoe the customer is looking for they are referred to three competitor stores to provide excellent customer service.

What is your guarantee to your customers? What do you do to make your customers feel safe to do business with you? These are important questions every business owner must satisfactorily answer to be successful in today’s market.