You Tube videos have tremendous competition and can teach us valuable lessons on marketing that can be followed in any business.

Secret #1 Everyone enjoys to laugh or make fun of someone whether they are willing to admit it. Marketing Tip: Understand the principle and use it in good taste.

Secret #2 Katie Couric is well-known and a credible source of information. Marketing Tip: Celebrity names add value to a campaign.

Secret #3 Sarah Palin rose to fame overnight and there is a curiousity factor about her quick rise to fame. Marketing Tip: Be aware of the news (read it daily quickly) and be one of the first to report on it.

Secret #4 The heading starting with “Exclusive” is a brilliant word marketing word as we all want to get the inside scoop before others do. Marketing Tip: Copy sells and 80% is in the heading studies have shown.

Secret #5 We still get our news from the media even with the dominance of the internet presence. Marketing Tip: Don’t ignore off-line marketing because there is such a focus on internet marketing.

I want to hear your comments so tell me what you think?