Go Daddy’s Bob Parsons Knows Marketing
November 9th, 2008Bob Parsons, CEO & Founder of Go Daddy knows marketing. Study from the best and model what they do.
What makes Go Daddy so successful.
Tip #1 Go Daddy is brilliant at cross-selling and super sizing like McDonalds at the order time when the credit card is out.
Tip #2 Go Daddy knows beautiful women sell products.
Tip #3 Go Daddy is memorable and gets people talking by creating some controversary.
Tip #4 Go Daddy measures its marketing and course corrects when necessary.
Tip #5 Go Daddy knows you cannot please all the people but he is controversial.
Football fans will wait for the Go Daddy Superbowl commercials while other businesses will continue watch Parsons for a long time as he keeps coming up with innovative ideas.
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