Miss America’s 2009 Marketing MakeOver
January 24th, 2009Miss America was losing its edge and ratings so it made drastic changes this year.
A Trip Through Pageant History: A Real Slice of Americana reveals the first pageant was held in Atlantic City, N.J. in September 1920 as a way to keep tourists in Atlantic City after the Labor Day weekend.
The information gives us a factual look at “The Firsts” of the Miss America Pageants.
Miss America 2009 had another first in its complete redesign which gets a big thumbs up from me for recognizing it had to change in order to survive.
Here are some other pageant “firsts”: The only way to improve results is to learn from the past and keep testing in the present. In 1920 there certainly was not nearly as much competition as there is today.
Videos get messages out faster than most mediums. Playlist: Best of the 2009 Miss America Pageant Contestants on YouTube
Description: We sent each of the girls a Flip Ultra video camera and a set of 13 questions. Here are some of their best answers. The marketing plan to send each contestant a Flip Camera I have utilized as a marketing strategy with my private clients.
Rate this video at: http://www.tlc.com/MissAmerica Miss West Virginia (Kayla Lynam) tells us about her most embarrassing moment.
People love to read about stories and even more enjoy reading “Most Embarrassing Moments”. It works to humanize the contestant and be able to connect with her. The winner in this contest is Miss West Virginia for having the most views at the time of this blog post.
There were many strategies utilized in what I have defined as the “Miss America 2009 Marketing Makeover” that will be studied so make sure to follow my articles at Ezine Articles Directory.
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