What is that all about? Why did I want you to watch that video?

Because there’s a great lesson in that video that applies directly to how you present your message… the message you want your customers and clients to see, understand and come to the inescapable conclusion that you have what they need and more importantly what they want right now and that they’d be absolute fools to miss out on this opportunity to do business with your company right now if they didn’t contact you to get it.

Too many times business owners, professionals and entrepreneurs try to be subtle or understated in the way they present themselves and their message. And that’s a BIG mistake. You’ve got to be very clear and very plainly let your customers, customers and patients know exactly what you can do for them and what steps they need to take to learn more.

There is no value in hiding or disguising your message because you’re modest or because you don’t want to come across as “salesy.” Do that, and you’ll surely lose opportunities and clients.

One of the most powerful marketing and positioning tools I teach small business owners is what I refer to as the “ProfitsMakeOver Marketing™ Audio Business Card.” The purpose of this “ProfitsMakeOver Marketing™ Audio Business Card” is to provide the listener… your prospective client or prospect with a thumbnail sketch of who you are, what you do, and how you can be of benefit to them.

It should be informational (tell what you do), short (no more than 12 to 18 minutes), a
compelling way to showcase your business (make the listener say, “Wow! Makes sense. I want more information.”)

One of the biggest problems small business owners make when putting their marketing message together is trying to accomplish too many things. The result is that the main message is lost in the clutter.

When your message isn’t clear… when you don’t make a compelling case for what you do… for the benefits your prospect can get from working with you… when you focus on too many things and your prospect can’t focus on the main benefit you provide… they may miss the “moonwalking bear” – the real reason you put the “ProfitsMakeOver Marketing™ Audio Business Card” together in the first place.