Co-founder of Twitter Biz Stone states, “Twitter provides a new way of messaging; it’s the messenging service we didn’t know we needed until we had it.”

John Colbert replies, “That sounds like the answer to a problem we didn’t know we had until I invented the answer.”

Biz responds, “If the telegraph was good enough to send then it was worth sending on a horse.” John questions, “What’s the Twitter business model?”

Biz confidently states, “We recognize the difference between profit and adding value. We are building value…Right now value means extending the service worldwide where more people can have access to the network…There are over 4 Billion Phones…As we grow the network to interface with texting and the internet it becomes more valuable….

Stone is going to experiment with the google revenue method to its Twitter application in 2009. And perhaps most important explore and test the results until he finds the right revenue model for Twitter.

So what does this have to do with your business? THE BIG TAKEAWAY

1. In 2009 into 2010 your business is going to have to solve a problem that the consumer doesn’t know exists or a solve a problem that the consumer can’t find an answer elsewhere.

2. And if the answer is offered in the marketplace how will you differentiate it and make it the only logical choice that the consumer must have right now.

3. Probably what is most important lesson in this clip is to recognize you must add value first and the profits will flow. However, you must have: patience, passion for your idea and keep cost-effectively testing your marketing until you get the right mix.

Look at your business and let me know how you will solve a problem for the consumer that makes your business stand out while adding value as well.

Tip #1 Go Daddy is brilliant at cross-selling and super sizing like McDonalds at the order time when the credit card is out.
Tip #2 Go Daddy knows beautiful women sell products.
Tip #3 Go Daddy is memorable and gets people talking by creating some controversary.
Tip #4 Go Daddy measures its marketing and course corrects when necessary.
Tip #5 Go Daddy knows you cannot please all the people but he is controversial.

Football fans will wait for the Go Daddy Superbowl commercials while other businesses will continue watch Parsons for a long time as he keeps coming up with innovative ideas.

Stop hating Walmart so much and learn from its Founder Sam Walton the core business values that make Walmart the success it is today. Walmart’s top 12 business strategies revealed.

http://www.walmartmovie.com/

1) Focus on improving how you do business.

2) Concentrate on making your business more efficient.

3) Know precisely the cost to do business in your market and then reduce your cost to do business in that market.

4) Never get so comfortable with your success that you forget to monitor your competition.

5) Measure your business transactions in “real time”

6) Monitor your inventory flow.

7) Make your employees feel like business partners. (Walton called all employees “associates”).

Never lose your focus on Integrity or your business’ core mission statement.

9) Obtain quality information from your customers at the time of the transaction that you can enter into a database for future use.

10) Be tough but fair.

11) Develop systematic tools and strategies to implement in your business.

12) Talk to your buyers so you sell them what they want not what you think they want.

If your business routinely and consistently follows these strategies your business will survive in this tough economy.