Twitter Business Model Secrets Revealed By Co-Founder Biz Stone That You Can Apply In Your Business

April 10th, 2009
The Colbert Report Mon – Thurs 11:30pm / 10:30c
Biz Stone
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Co-founder of Twitter Biz Stone states, “Twitter provides a new way of messaging; it’s the messenging service we didn’t know we needed until we had it.”

John Colbert replies, “That sounds like the answer to a problem we didn’t know we had until I invented the answer.”

Biz responds, “If the telegraph was good enough to send then it was worth sending on a horse.” John questions, “What’s the Twitter business model?”

Biz confidently states, “We recognize the difference between profit and adding value. We are building value…Right now value means extending the service worldwide where more people can have access to the network…There are over 4 Billion Phones…As we grow the network to interface with texting and the internet it becomes more valuable….

Stone is going to experiment with the google revenue method to its Twitter application in 2009. And perhaps most important explore and test the results until he finds the right revenue model for Twitter.

So what does this have to do with your business? THE BIG TAKEAWAY

1. In 2009 into 2010 your business is going to have to solve a problem that the consumer doesn’t know exists or a solve a problem that the consumer can’t find an answer elsewhere.

2. And if the answer is offered in the marketplace how will you differentiate it and make it the only logical choice that the consumer must have right now.

3. Probably what is most important lesson in this clip is to recognize you must add value first and the profits will flow. However, you must have: patience, passion for your idea and keep cost-effectively testing your marketing until you get the right mix.

Look at your business and let me know how you will solve a problem for the consumer that makes your business stand out while adding value as well.

Building Your Fan Base Update And Capturing New Leads From The Internet

December 2nd, 2008

In today’s economy you need to think of creative ways to capture prospects or potential customers that visit your website(s) or blog(s). You must keep an open mind and look for new ways to maximize each visitor generated through the internet. Your job is get that unique visitor involved by getting them to take some sort of action with you or your business.

Capturing leads or getting new customers is all about the follow up process and building a relationship so your visitor gets to know you. An excellent way to do that is by writing articles. Almost every expert that discusses how to capture new leads or customers suggests writing articles as one method to be utilized in your marketing plan. It gives you credibility and establishes you as an expert.

Ezine Articles Founder, Christopher Knight, has done just that by two months ago launching a new feature that allows readers to subscribe via email to be alerted whenever an author has a new article accepted. While this feature hasn’t taken off like a rocket ship, we are now managing 2,957 permission-based email subscribers (86% growth over October 2008) on behalf of 2,273 unique expert authors.

The top member has 32 subscribers, the 2nd and 3rd have 20 subscribers each and so forth. Obviously no one is going to fall over in their chair and be blown away with this feature today; But a year from now, “I believe the organic growth alone will make this feature become important enough that you’ll notice it… Especially older members – will be more rewarded than newer members due to having “face time” to attract more email subscribers. Ideally, I’d like us to be able to attract 7,000-12,000 double opt-in email subscribers for EVERY single EzineArticles expert author, but know this dream won’t happen overnight.” states Christopher M. Knight, CEO & Publisher.

ProfitsMakeOver Joins Plaxo and FriendFeed To Test Social Networking

November 22nd, 2008

There has been so much hype of the power of social networks so I am testing it. Is it just a waste of time or is there true value? Internet marketers are selling courses in the thousands to learn the new and improved Web 2.0. Let me know what you think.

Most importantly share with me how Plaxo or Friendfeed have helped your business. I want to hear your opinions regarding these two web sites. I am sold on Twitter but experimenting and testing other forums as any good marketer should. If you do not test and measure your results you are doomed to fail.

Facebook Politics: I am a Facebook Addict

September 16th, 2008

I want to follow up on the most interesting political presidential race of my time by joining Facebook / ABC News Debate Groups but I can’t because Facebook denies me access to my account yet again.

Facebook a social network built on a wonderful platform won’t help me with my addiction because I receive emails signed “The Facebook Team”. What team is Facebook talking about? I have yet to get from Facebook a:
full name of any person, address to contact them, phone number or any information from facebook that reveals any identity. Why is Facebook such a faceless entity?

Facebook blocked me in April 2008 when I hit over 5,000 Friends when I forgot my password and had not filed out the all important security question. I built back up to over 3,500 friends and it came again. Your account has been disabled by an administrator. If you have any questions or concerns, you can visit our FAQ page here. When I wrote them “The Facebook Team” got right on it with an automated system reply.

Hi,

The Facebook Team has received your inquiry. We should get back to you soon. In the meantime, we encourage you to review our Terms of Use (http://www.facebook.com/terms.php) for more information.

Thanks for contacting Facebook,

The Facebook Team.

Facebook we don’t understand your Terms of Use as in my experience you are like Google with your own set of rules. I think Google has earned the
right but I am not sure you have. Such continued actions may serve to harm the social networking site.

My fellow addicts share with me your comments.

Twitter: Must Now Be In Your Marketing Mix

July 5th, 2008

Twitter Social Networking can no longer be ignored when marketers and news broadcasts are taking time to report the news on twitter.

Though some readers complain about hearing every little bit of Twitter news, the involvement of the man who brought Amazon to the web, now focusing on Twitter is worth taking stock to see what trend setter, Jeff Bezo’s does as he embarks on redefining online communication via his capital investment in Twitter.

What is Twitter?

(more…)

Bloggers, Direct Marketing and Social Networking Must Be In Your Business

March 16th, 2008

Social networking has changed the way we do business. If a business owner is ignoring this forum of media; it is a huge mistake. You must have an internet presence. Listen to what the co-founders of several social networks state.

When connecting with customers online, you need to open a dialogue with them as individuals. Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed the nature of direct marketing.



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