In today’s economy you need to think of creative ways to capture prospects or potential customers that visit your website(s) or blog(s). You must keep an open mind and look for new ways to maximize each visitor generated through the internet. Your job is get that unique visitor involved by getting them to take some sort of action with you or your business.

Capturing leads or getting new customers is all about the follow up process and building a relationship so your visitor gets to know you. An excellent way to do that is by writing articles. Almost every expert that discusses how to capture new leads or customers suggests writing articles as one method to be utilized in your marketing plan. It gives you credibility and establishes you as an expert.

Ezine Articles Founder, Christopher Knight, has done just that by two months ago launching a new feature that allows readers to subscribe via email to be alerted whenever an author has a new article accepted. While this feature hasn’t taken off like a rocket ship, we are now managing 2,957 permission-based email subscribers (86% growth over October 2008) on behalf of 2,273 unique expert authors.

The top member has 32 subscribers, the 2nd and 3rd have 20 subscribers each and so forth. Obviously no one is going to fall over in their chair and be blown away with this feature today; But a year from now, “I believe the organic growth alone will make this feature become important enough that you’ll notice it… Especially older members – will be more rewarded than newer members due to having “face time” to attract more email subscribers. Ideally, I’d like us to be able to attract 7,000-12,000 double opt-in email subscribers for EVERY single EzineArticles expert author, but know this dream won’t happen overnight.” states Christopher M. Knight, CEO & Publisher.