It’s no secret that consumers are watching how they spend their money. And with the wide variety of choices your customers or clients have in obtaining similar products and services from different companies, your business must stand out. Ask me any question you have to improve your fourth quarter earnings at http://www.youtube.com/user/profitsmakeover and I will provide you with a personal video response.

It stands to reason that the more skilled and professional you are at meeting your customer’s needs, the bigger advantage you can command, and the more effective and successful you can become even in this down economy but you must take action.

If you’re really going to be effective and successful in this economy, it is vital, that you continually change, improve, adjust, and update your selling skills and service.

It has been said, “People don’t care how much you know, until they know how much you care.”

One of the best and most effective ways you can show your prospects and customers you care, is by helping them solve problems in cost-effective and professional manner.

You have the rare opportunity as we approach the holiday season sales end of the year rush to ask me any question regarding your business valued which is a $447.00

Click the link to access to me personally at http://www.youtube.com/user/profitsmakeover

I believe Sir Richard Branson is correct but bipartisanship sounds good but are the politicians ready to bridge the gap.

President Barack Obama yesterday pitched his economic plan at a Caterpillar Inc. plant in Illinois troubled by impeding layoffs expected to go into 2010.

The $790 billion stimulus plan is nearing votes in the House and Senate. The package of spending programs and tax relief may soon become law with Obama’s signature. However, what we have seen are there are still major ideological differences between Republicans and Democrats and bipartisanship isn’t everything.

Congressional deliberations over President Obama’s economic recovery package, have shown us that historians and politicians are comparing our economy and its politics to the New Deal.

Republican Senator John Ensign of Nevada opposes the bill, arguing that government spending cannot reverse economic contraction. “History has proven that formula is a failure. We saw it in the Great Depression. You cannot simply spend your way out of a recession or a depression,” he said.

An economist at Washington’s CATO Institute, Dan Mitchell, says the New Deal actually made the depression longer and more severe by saddling the nation with a heavier government burden.

“The New Deal policies extended the Great Depression by seven years. We should not follow that model of failure,” said Mitchell. “The 1930s are a roadmap of what not to do, because all the [government] interference, all the intervention, the higher tax rates, the increases in government spending kept our economy from recovering. Politicians got in the way of the private sector.”

Historian Alan Brinkley of Columbia University has written extensively on the New Deal and its lessons for today.

“The [New Deal] spending was never large enough to compensate for the loss of wealth that the depression had created,” said Brinkley. “If you want to counteract a severe recession, you have to take big measures to generate economic activity. And I think that is what the stimulus package is designed to do.”

While everyone has an opinion on the stimulus package it is clear to me is that ultimately what will pull us out of the economic crisis to a large degree is entrepreneurs. Therefore, with the information I have as of this writing of the post I agree with Sir Richard Branson.

Never before has there been such opportunity for new businesses to start out of the necessity to creatively think to make money. Our greatest growth whether it be financially or personally is when the pain is so great we are forced to make a change.

*Source quotations above By Michael Bowman Washington 11 February 2009

You Tube videos have tremendous competition and can teach us valuable lessons on marketing that can be followed in any business.

Secret #1 Everyone enjoys to laugh or make fun of someone whether they are willing to admit it. Marketing Tip: Understand the principle and use it in good taste.

Secret #2 Katie Couric is well-known and a credible source of information. Marketing Tip: Celebrity names add value to a campaign.

Secret #3 Sarah Palin rose to fame overnight and there is a curiousity factor about her quick rise to fame. Marketing Tip: Be aware of the news (read it daily quickly) and be one of the first to report on it.

Secret #4 The heading starting with “Exclusive” is a brilliant word marketing word as we all want to get the inside scoop before others do. Marketing Tip: Copy sells and 80% is in the heading studies have shown.

Secret #5 We still get our news from the media even with the dominance of the internet presence. Marketing Tip: Don’t ignore off-line marketing because there is such a focus on internet marketing.

I want to hear your comments so tell me what you think?

Intoduction

Selling, or the process of getting goods and services into the hands of consumers and having them exchange money for those goods and services, is what our whole economy is built on.

The mere “selling” of a product or service to someone, suggests that a job had to be created in order to make, manufacture or produce the thing that was sold. And, in order for that item to be purchased, another job that produced and sold a product or offered a service of some type, had to be in existence in order for the buyer to have the money to exchange for that item.

The process we call “Marketing,” is the bringing together of potential customers (prospects) and certain products or services so a purchasing agreement (sale) can be reached.

Marketing… effective marketing is critical to the success of a business… any business… in fact, your business. With ineffective marketing, your prospects may never find out about the products or services you offer and that they may need, may want, or that could benefit them, and consequentially, a sale may never be made.

Statistics tell us that 80 percent of small businesses will go out of business the first year they’re in business. And of those that remain, 80 percent of them will not be in business five years from now.

Make no mistake…those are alarming statistics!

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